A lecture by Craig Austin on design thinking.
• Edward de Bono
Someone who was thought to have invented “lateral” thinking.
But did not invent the word, he made it up.
The brain is designed to make “self organizing” patterns
• Ways of thinking
In logical thinking, it mainly works with FACT
Whereas “design thinking” has to work with “lateral” thinking.
• Past based thinking
Analysis and judgment based thinking
• NEW thinking
Generative, (creative) thinking.