Curtain project

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Experiment 6

Curtain project

Description:

Going by one of the three points of attraction: Unusual happens to be one of them for attracting attention. Our idea of something unusual would be to place a strange object in a place that may not have these sorts of visuals in the chosen environment, which happens to be in the city. This strange object is a bright orange curtain, which may contain messages behind it, to either get direct attention, or even intrigue people to look behind it.

Aim: 

As some of our past experiment have involved slight twists of usual visual language “piano warning sign”, we wanted to try and see if we could make something a bit strange that may get peoples attention, attempt to distract them from the heavy artillery of public media.

Curtain Placement 1:

City: Bouke street and russle street, 

Location: On a construction fence, aside of the walkway

 

Curtain Placement 2:

City: Southbank

Location: On a wooden fence, not near any other visual distractions, next the river.

 

 

 

 

 

Method:

We recorded the information into three categories, separated into three, 

5 minutes segments

Seen but kept waking past – male/female

Stopped to look – male/female

Not looked – male/female

 

Result:

City Placement

• The placement of the curtain in the central part of the city did not get much attention.

• People generally either walk straight past it,

• See it and ignore it,

• Glance and point and it.

• 70% of people don’t seem to even acknowledge it.

 

Riverside placement

• More then half the people walking past it has looked in the direction

• More females seemed to have looked at it

• A small amount of people, (mainly couples) had actually stopped to look and see if there was anything behind the curtain. (in first placement, we didn’t put anything behind it.)

Conclusion

Results were similar to the sign project, where the placement of the object in the busy parts of the city, were mainly ignored. Changing the placement to a place with less visual clutter seems to gain more attention.

This time with an added element of intrigue by placing something behind the curtain, more people had also seemed to have looked then before. People actually had some level of wanting to be involved with the object, which is a good sign for our research.