Visual Attraction

Visual Attraction / Stimulation Levels.

Elaborating more on the found article “The effect of an advertisement’s  colour on emotions evoked by an ad and attitude towards the ad” – looking more in-depth into the psychological understanding, it expresses facts of how different kinds of people react differently to varying forms of visual stimulus.

What I also had found interesting in this article is the effects of colours and peoples reaction to colours in common advertisements.

Colour influences many aspects of human perception. Colour effects our moods, scale and sizes of objects, even the tastes food. – Marie-Christine Lichtlé,IAE de Dijon – (Bevan & Dukes 1953), (Warden & Flynn 1926), (Tinker 1938) (Ough & Amerine 1970; Tom et al.1987).

Physiological reactions: various studies have suggested that ‘warm’colours (red, yellow, orange) are physiologically stimulating, in contrast to ‘cold’ ones such as blue and green – Marie-Christine

Using colours will provoke certain moods in us that either attract us towards an object or ward us off.

Allot of advertising uses arousal as a means to attract peoples attention by using certain colours. – warm colours are said to be more stimulating than cooler colours.

 

 

(OUT) there and (In) there.

In terms of those introverts and extroverts I had spoken about before, these reactions can be measured by something known as “the optimal stimulation level”. A person OSL has its contribution to what may be seen by a person.

Individuals with high OSLs seek stimulation (extroverts), while those with low OSLs avoid it – (introverts) – Marie-Christine.

But this may also change within the person as experience changes there views within each environment.

I have found more information related to this which backs up these theory’s.

“The central nervous systems of persons high in sensation-seeking are thought to be especially accessible to stimuli. When initially presented with a stimulus, such persons react strongly. However, habituation sets in quickly, and they look elsewhere for renewed arousal. The central nervous systems of persons low in sensation-seeking are thought to be less accessible to stimuli” –

Sensation-Seeking and Differentially Arousing Television Commercials. –

Journal of Social Psychology; Dec2000, Vol. 140 Issue 6, p710-720, 11p –

Leone, Christopher, D’Arienzo, Justin.

In other words – “sensation seeking” people are highly reactive to high arousal – stimuli / visuals, but these people also tend to have short attention spans. (younger people)

People with Low OSL, have no need to seek vivid imagery (older people).

 

(I hope to find some imagery to give you an example, and hopefully to give you a better idea…. of what the bloody hell I’m on about.)