week 5 – On design thinking

A lecture by Craig Austin on design thinking.

• Edward de Bono

Someone who was thought to have invented “lateral” thinking.

But did not invent the word, he made it up.

 

The brain is designed to make “self organizing” patterns

 

• Ways of thinking

    In logical thinking, it mainly works with FACT

    Whereas “design thinking” has to work with “lateral” thinking.

 

• Past based thinking

Analysis and judgment based thinking

 

• NEW thinking

Generative, (creative) thinking.

 

 

 

 

 

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